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Hosting

Hosting Definition In the realm of website development, “hosting” refers to the service that provides storage space on the internet for websites. When a website is hosted, it’s stored on a server — a powerful computer that stores data and serves that...

Sales Letter

Sales Letter Definition A “sales letter” is a written document crafted to persuade its reader to purchase a specific product or service. Unlike face-to-face sales scenarios, a sales letter must communicate a product or service’s value proposition,...

Target Audience

Target Audience Definition In content marketing, a “Target Audience” refers to a specific group of people a brand or business aims to reach with their messaging. This group is defined based on demographics, psychographics, behavior, needs, and motivations....

Archetype

Archetype Definition In fiction writing, an “archetype” refers to a universally recognizable character, symbol, or theme that recurs across different cultures and eras. Think of them as the DNA of a story – fundamental patterns that provide a framework for...

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